channel management

/'tʃren(ə)l ˌmænɪdʒmənt/ noun
the managing of a marketing channel and the business partners which form part of it

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • channel management — UK US noun [U] ► COMMERCE, E COMMERCE, MARKETING a company’s activities in organizing its different distribution channels and selling effectively through them: »A key component to success for manufacturers in the global market is effective… …   Financial and business terms

  • channel management — Mktg the organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as management of how and where a product is used and of how the customer and… …   The ultimate business dictionary

  • channel management —  Managing distribution channels. Channel management involves placing greater emphasis on communicating with retailers and distributors in markets where end users rely on the opinions and advice of these people.  ► “In addition, both Compaq and… …   American business jargon

  • Channel Management — Funktion der ⇡ Distributionspolitik, deren Aufgabe es ist, alle Aktivitäten in den ⇡ Distributionskanälen zu planen, zu koordinieren und zu kontrollieren. Aufgrund der zunehmenden Komplexität der Distributionspolitik und der asymmetrischen… …   Lexikon der Economics

  • Management information base — A management information base (MIB) is a virtual database used for managing the entities in a communications network. Most often associated with the Simple Network Management Protocol (SNMP), the term is also used more generically in contexts… …   Wikipedia

  • Management development — is best described as the process from which managers learn and improve their skills not only to benefit themselves but also their employing organizations.[1] In organisational development (OD), the effectiveness of management is recognised as one …   Wikipedia

  • Channel conflict — occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products direct to consumers through general marketing methods and/or over the… …   Wikipedia

  • Channel coordination — (or supply chain coordination) aims at improving supply chain performance by aligning the plans and the objectives of individual enterprises. It usually focuses on inventory management and ordering decisions in distributed inter company settings …   Wikipedia

  • Management of Pacific Northwest riparian forests — is necessary because many of these forests have been dramatically changed from their original makeup. The primary interest in riparian forest and aquatic ecosystems under the Northwest Forest Plan (NWFP) is the need to restore stream habitat for… …   Wikipedia

  • Channel One (Russia) — Channel One Первый Канал Launched 9 March 1938 Owned by National Media Group (25%) Picture format 4:3/16:9 (576i, SDTV) …   Wikipedia

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